What are online B2B purchases? B2B online purchases, or e-commerce, include acquiring products on the internet with a physical or virtual...

By the end of the Covid-19 pandemic, there is no denying that the events of the past year have had a transformative effect on businesses...

What is the long-tail? Long-tail spend has gotten its name from a business’ spend curve. As seen in the tail spend graph below, there is...